Serenata – Serenata @mail
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Dynamic guest communication made easy
With Serenata @mail, you can instantly email confirmations, pre-arrival emails and upgrade opportunities directly from your PMS. These aren’t simple text emails but rich, colorful HTML pages bearing the hotel’s message and branding. They are all personalized to the individual guest and filled with inviting photos of the best amenities of the property.
Uniform reservation confirmations across all booking channels
With Serenata @mail hotels can standardize their reservation confirmations across all booking channels. No matter whether the reservation was entered directly in the PMS or handled via the central reservation system (CRS) or the hotel internet booking engine, Serenata @mail will use one consistent and interactive HTML template to send transactional emails to your guests.
Dynamic display of images and contents
Template content is displayed dynamically based on the known guest information (e.g. arrivals date, gender, known guest preference, etc.). Thus, your promotions or template headers will vary seasonally and look different for instance in summer and winter.
Additional revenue thanks to promotional offers
By promoting additional in-house services within the templates, it is possible to generate extra revenue even before the guest’s arrival. For instance, a restaurant promotion can be linked directly to the online table reservation system of the property. Moreover, you can integrate links of third-party vendors in the reservation confirmation and pre-arrival email. A good example is the eStandby Upgrade functionality of Nor1. The guest receives an entire range of possible room upgrades at favorable conditions. Whether the upgrade is granted or not depends on the availability upon the guest’s check-in. This means that the hotel has a chance to sell the room at the best price up to the last moment.
Increase visibility in the web
By implementing an active link to Facebook or Twitter within your Serenata @mail communication, you can draw attention to your social network activities. Moreover, by integrating HolidayCheck or TripAdvisor and the guest survey link from Customer Alliance, you can make it easier for guests to rate their stay directly. The hotel may profit from a higher number of ratings and with a better ranking in search engines.
No additional interface required
Unlike other systems in the field, Serenata @mail does not require a third-party interface (to the PMS or CRS), since it is completely integrated into the user interface of your property management system.
Dynamic guest correspondence straight from the CRS
Serenata @mail is also available with central reservation systems, thus enabling standardized guest correspondence across all booking channels. Serenata @mail for SynXis CRS, for instance, produces professional reservation confirmations for all bookings generated by the SynXis Web Booking Engine Guest Connect and for all voice reservations taken via SynXis Agent. Serenata @mail for ORACLE ensures that all booking confirmations and cancellations are triggered by the central reservation system of ORACLE and processed and sent to the respective guests via Serenata @mail.
- Push cross- & upselling
- Dynamic and personalized communication
- Reduce source of errors
- Fully automated out of PMS/CRS
- No interface required
- Multilingual approach
- Promote loyalty and social media activities
Prices upon request